Dycometal, a company engaged in the manufacture and marketing of laboratory and quality control equipment, proposed a project as part of a strategy aimed to transform its product portfolio and increase its value. This product was the best seller of the company, but it could not compete in a global market because it lacked the appropriate features. Our job was to conduct a market study and categorize the competition in order to find distinctive “first market” elements. Once these attributes had been identified, we were dedicated to designing and implementing the possibilities that made the product “grow”.

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This growth affected the entire product range, since the design study made prospects for technical improvements and industrialization processes, which ended up representing a small revolution for the brand. This product continues to be the brand's bestseller and its change has improved its competitiveness in a market where ergonomics, usability, functionality, maintenance, and why not, aesthetics also count.